Makeup

IDUN Minerals is a Swedish Vegan beauty brand with products based on highly purified minerals with no PFSA. The products are developed in close cooperation with researchers and dermatologists and contain ingredients that protect and care for the skin.

IDUN Minerals has its own ‘blacklist’ of ingredients that are banned in the products to guarantee gentle and safe content. Thanks to few and pure ingredients, the Swedish Asthma and Allergy Association is recommending a makeup product for the first time – IDUN Minerals’ powder foundation.

People with sensitive or other skin problems such as acne and rosacea can also use IDUN Minerals in their daily makeup routine.

When you buy a product from IDUN Minerals, you can be sure that it has not been tested on animals. All beauty products are made from pure ingredients created with consideration for your skin, animals and nature.

The sustainability work includes continuously reviewing the packaging so they are always at the forefront of recyclable and sustainable packing materials.

STOCKHOLM & IDUN are also increasing green transport by placing demands on our transport suppliers. Increasing local production in Sweden is close to our heart, and we often look for collaboration in our region and nearby.