A Letter from STOCKHOLM

In 2011, two creative minds came together—not just to start a business, but to build something meaningful. We weren’t chasing trends or trying to be the biggest. We were chasing a feeling: the quiet thrill of discovering something beautiful, something that felt like home.

That feeling became STOCKHOLM.

It started with a pop-up—just a spark of an idea, a few racks of carefully chosen raincoats, ties, some cufflinks and a belief that Swedish design deserved a place in Hong Kong. That spark grew into a flagship store, a community, and a lasting journey.

We’ve always believed in the power of good design. Not just the kind you admire from afar, but the kind you live with. Wear. Gift. Grow into. That’s why we curate with purpose—choosing brands that reflect our values: Authenticity, Sustainability, and a quiet kind of Luxury.

We call it Affordable Luxury. Because we believe beauty should be accessible.
That luxury isn’t about price tags—it’s about how something makes you feel. A perfectly fitted ring. A candle that smells like memory. A space that invites you to linger.

Stockholm is a haven for Swedish fashion, lifestyle, and design—but more than that, it’s a place for connection. We’ve built relationships with designers, dreamers, and loyal customers who’ve been with us since day one. Every visit, every conversation, every piece you take home is part of our story.

And we’re still evolving. Thoughtfully. Creatively. With integrity. We honor our roots, but we’re not afraid to grow. To take risks. To keep asking: What feels meaningful now?

Thank you for being part of this journey. Whether you’ve just discovered us or you’ve been here since the beginning, STOCKHOLM is yours as much as it is ours.

With love,
Roger & Joanna

Founders of STOCKHOLM